A PR and communications agency for founders, by founders. We cater to the unique needs of founder owned businesses and get results that really move the needle on brand growth.
Some of our work
At SUNDAY AGENCY we have worked with some of the most exciting and innovative startups in Australia, in all different stages of growth. We work with each client on a custom PR strategy, taking into consideration their brand and personal goals, and deliver results that make a meaningful difference to the brand and founder.
Francesca
Industry
Lifestyle
Services
As the PR partners for the innovative Mother's Day campaigns in 2022 & 2023, Sunday Agency worked with the Francesca founders and team to secure national television placement highlighting the 2022 campaign, including all communications with producers and media training with staff. Supporting PR included national podcast interviews with high-level shows. Provided public relations support and ambassador promotion for 2023 Mother's Day campaign resulting in national digital coverage.
Nakedvice
Sunday Agency was engaged for PR strategy consultation prior to an international brand trip to the US, worked with founders and internal PR on identifying key brand messages and media angle opportunities, hosted on-site founder media training and created a brand-owned PR pitching calendar and media matrix for the internal PR team to implement ongoing
Elite Eleven
Sunday Agency worked with Elite Eleven on the launch of their cult-favorite Charm Tee launch, as well as ongoing founder profiling of the brand owners in business publications. Highlights from this project include product features in Marie Claire’s annual activewear issue for two consecutive years.
Mingle Seasoning
Industry
Food & Drink
Services
Mingle and Sunday have been spicing up the conversation in the seasonings category since 2021. With the help of a national PR strategy, Mingle is recognised a leader in the better-for-you foods space and has been featured in media including digital lifestyle features, morning TV appearances, food lifestyle and industry product write-ups and interviews on notable business podcasts.
Betterdays
New Melbourne beverage startup BETTERDAYS chose Sunday Agency to get the conversation (and drinks) flowing about their innovative sparkling cactus water range. Sunday secured national print and digital media coverage, got the products into the hands of Australia’s leading beverage writers and created exposure for the brand with B2B publications - all to support in driving direct customer and retailer sales.
The Quick Flick
Industry
Beauty
Services
Highlights from our ongoing work with The Quick Flick include having founder Iris Smit recognised in Forbes 30Under30 and the media campaign that followed, multiple viral media moments in partnership with their innovative TikTok content and thought leadership pieces on self tanning and sun safety
- a passion project for the brand.